Google+ page stories: King Arthur Flour

Editor�s Note: This is the third in a series of posts about small businesses on Google+ and their tips and tricks for managing a great page. Visit our YouTube channel to see all the videos in this series and join the discussion on the Google+ Your Business page.

Meet King Arthur Flour, America�s oldest flour company. Founded in 1790, King Arthur Flour is now an employee-owned company that offers everything from baking products to educational baking programs�all with the mission to �inspire, educate and bake.� PJ Hamel, King Arthur Flour�s resident writer, shows how Google+ helps the company share the joy of baking with people all around the world.



As we mentioned the other week, Google+ Pages helps you share relevant content to your stream with the right people using Google+ Circles. PJ Hamel, King Arthur Flour�s resident writer, uses Google+ circles to share certain recipes with specific groups of interested customers.



Here are some more tips for sharing to your stream:
  • Share visual content. Add photos, videos, or links to your posts. Simply drag the photos, videos, or links directly to the share box. To add a link, just find the icon that's next to the URL in your browser window and drag it to the share box.
  • Grab someone�s attention by mentioning them in posts. Say you�re creating a post based on a user�s question, or you want to respond directly to a customer in the comments. To really grab their attention, try �plussing� (or �mentioning�) them in your post or comment. This will alert the customer to your comment, and bring them back to the post. To mention someone:
    1. Type +[person's name] or @[person's name]. (You can also type their email address instead of their name.)
    2. As you type, an autocomplete list of people will appear.
    3. Select the person you want to mention.
  • Add style to your post.
    1. Use underscores to italicize. _?italics_ ? italics
    2. Use asterisks to bold. *?bold* ? bold
    3. Use hyphens to strikethrough. -?strikethrough?- ? strikethrough
Want to learn more? Visit the Google+ Your Business site, and stay tuned for more Google+ stories and tips from small businesses. You can also watch all our Google+ page stories on YouTube.

As you share to your Stream, what kinds of content have you found are most engaging with your followers? Join the discussion on the Google+ Your Business page and tag your posts #mybusinessstory.

Posted by Evelyn Lee, Google+ Pages Associate Product Marketing Manager

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